On January 15th, the subject of “Rare Price Drop on Apple‘s Official Website” rose to the top of Weibo’s trending list.
According to the activity sneak peek on Apple China’s main site, the “New Year Limited Time Offer” will be offered from January 18th to 21st.
Apple presents that throughout the occasion, utilizing qualified payment techniques to acquire defined items can conserve approximately 800 yuan. Amongst them, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone 14, iPhone 14 Plus or iPhone 13 can conserve as much as an optimum of 500 yuan. The MacBook Air (M2 chip design) with a screen size of either 13 inches or 15 inches and the MacBook Air (M1 chip design) with a screen size of 13 inches can conserve as much as an optimum of 800 yuan.
Purchase iPad Pro, iPad Air, iPad (10th generation), or iPad mini with qualified payment approaches and conserve as much as 400 yuan. Conserve 200 yuan on Apple Watch SE.
Concerning this, some netizens revealed, “People who have actually currently purchased it do not wish to see a rate drop”, “It’s truly aggravating for those who simply purchased it a week back”, “I still choose its defiant look.” Some netizens likewise think that “500 is thought about a cost decrease? Just when it’s marked down by 70% can it be called a cost decrease” and “Not purchasing conserves you 5,000 yuan.”
According to Apple’s previous sales design, the brand-new iPhone series normally just sees rate decreases after the Spring Festival or throughout the 618 shopping celebration in the list below year. Even discount rates are mainly readily available on third-party platforms, while main site costs stay company. It is uncommon for Apple to straight reveal a rate decrease on their main site this time.
It deserves keeping in mind that as Apple’s flagship designs this year, the iPhone 15 series is not the very first to reveal a rate decrease. Throughout the Double Eleven duration in 2023, the main flagship shop of Taobao used discount rates of approximately 700 yuan for iPhone 15 and 15 Plus designs, and discount rates of 500 yuan for 15 Pro and 15 Pro Max designs, which surpassed previous years’ discount rates.
Formerly, experts from Jefferies, a Wall Street financial investment bank, specified in a report that throughout the very first week of 2024, sales of Apple’s iPhone in China visited 30%.
The report suggests that although the brand-new designs of Apple’s iPhone 15 series have actually been marked down on several e-commerce platforms, their sales are still decreasing considerably. Amongst them, on the Pinduoduo platform, this series has actually seen a rate decrease of approximately 16%. Jefferies experts think that in the Chinese market, Apple’s year-on-year decrease in 2023 is 3%, which is comparable to a decline of 0.4% in Apple’s market share.
From the marketplace share rankings in current months, although Apple still ranks at the top, both its market share and sales volume have actually reduced compared to the exact same duration in 2015.
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On one hand, Apple’s market share is decreasing, while on the other hand, Chinese mobile phone brand names are completing for a share of Apple’s high-end market.
According to information from marketing research company BCI, in November in 2015, Apple stayed the leading gamer in the high-end mobile phone market with a market share of over half amongst gadgets priced above 4000 yuan. Huawei ranked 2nd with a 22.3% share, while Xiaomi held the 3rd position with 14.4%. Apple experienced a year-on-year decrease of 21.2%, while Huawei and Xiaomi saw boosts of 8.8% and 11.8% respectively.
According to IDC, based upon the information from the Chinese smart device market in the 3rd quarter of 2023, regardless of the release of the brand-new iPhone 15 series throughout the very same duration in 2015, market reaction was lower than anticipated. Apple’s market share in the 3rd quarter was 16.0%, a decline of 4.0% compared to the previous year, ranking it 3rd.
On January 12th, regional time, financial investment research study company Hedgeye revealed that it has actually recognized Apple as its newest short-selling target. Hedgeye forecasts that due to weak iPhone sales, absence of development, and magnified competitors in the computer (PC) market with Microsoft’s expert system (AI) functions, Apple’s income development will stay dim till 2025. Hedgeye likewise anticipates a sharp decrease of 30% in Apple’s stock rate compared to its existing level.
On the other hand, other foreign brand name market shares have actually revealed differing degrees of year-on-year development. This likewise indicates that in the high-end smart device market in China, Apple’s users are moving towards domestic smart device brand names.
The market perspective shows that Apple still greatly depends on the hardware sales of iPhone items, and in crucial markets such as China, the marketplace share of iPhone continues to decrease. This has actually raised issues amongst market observers that Apple no longer has a near-monopoly benefit like it did throughout its prime time.
When rivals are introducing their AI-powered massive designs one after another, it appears that iPhone has actually fallen behind in terms of AI. According to public info, Apple is anticipated to reveal iOS 18 at the designer conference in June this year at the earliest. Just then will the system go through an AI upgrade.
In addition, as the worldwide smart device replacement cycle continues to extend, users are updating their phones at a slower speed, heightening the currently strong market competitors. Customers now require a phone that can last longer instead of one that requires to be changed more regularly.