WEBWIRE — Friday, January 12, 2024
- he brand-new management department, which will promote the Mango brand name worldwide, will be led by Blanca Muiz, who in the business hierarchy will report to the Chief Executive Officer, Toni Ruiz, and will form part of the Steering Committee.
- Her visit will enable Mango to combine an ingenious brand name technique that will reinforce its distinguished worth proposal, dedicating to style, development and sustainability as the essential pillars of its items.
- The brand-new brand name management will promote closer ties and higher acknowledgment and commitment of its consumers, whom the business puts at the centre of its service operations.
- Muiz has more than 25 years experience establishing techniques and items in global business, combining brand names with a digital and sustainable vision that is constantly concentrated on the customer.
Mango, among Europes leading style groups, has actually revealed the production of a brand-new brand name management department in order to enhance its executive management in all locations connected to the business image, brand name and consumer experience. The brand-new management department will be led by Blanca Muiz, who will sign up with the group as its brand-new Chief Brand Officer, reporting straight to Toni Ruiz, Mangos Chief Executive Officer, and will form part of the business Steering Committee.
The brand-new brand name management, which will cover the locations of image, interaction, brand name and Customer Experience, will enable Mango to combine an ingenious brand name method that will enhance its distinguished worth proposal, devoting to style, development and sustainability as the crucial pillars of its items. The brand-new director will likewise finish its image, brand name and item method by promoting tactical cooperations with essential gamers in the fashion business.
With womens style at the centre of its service design and as the motorist of its imagination and growth, Mango has, because it was established, had a clear DNA and a special style and design proposal, whose primary characteristic is a quality placing above that of its rivals. A separated worth proposal, 100% created in Barcelona thanks to a group of more than 500 individuals operating in the Product location, which the business has actually required to every corner of the world and which it has actually diversified gradually with its entry into brand-new style sectors, such as the launch of its menswear line, Mango Man (2008 ), Mango Kids (2013 ), Mango Teen and Mango Home (2021 ).
Throughout 2023, Mango has actually enhanced its dedication to quality with the launch of Capsule, its occasions collection for ladies characterised by the quality of its products and surfaces, along with the exclusivity of its garments. In the future, the business prepares to continue reinforcing stated worth proposal with its brand-new 2024-2026 Strategic Plan, which it will provide next March.
As the worth proposal, the brand-new brand name management will promote closer ties and higher acknowledgment and commitment of its clients, whom the business puts at the centre of its organization operations. To react to the requirements of its consumers in any minute, place or format. This is the objective of Mango. To accomplish this, the business has a network of near 2,700 shops around the world, which it thinks about a fortunate conference point in between the brand name and its consumers where it can provide distinct and customised experiences.
In the words of Toni Ruiz, We are extremely delighted and thrilled about the visit of Blanca Muiz as the brand-new Chief Brand Officer and member of the business Steering Committee. I am encouraged that Blanca will assist us promote the brand-new 2024-2026 Strategic Plan, which will concentrate on reinforcing our separated worth proposal. We wish to get closer to our consumers by providing them the very best shopping experience, in order to combine our position as one of the leading style groups.
For her part, Blanca Muiz, the brand-new Mango Chief Brand Officer, states I am extremely delighted to be able to sign up with Mango, an international business with style and imagination at the heart of its organization design, which in 2024 commemorates its 40th anniversary and which is a leading style group in Europe. I am encouraged that, in the next couple of years, we will have the ability to satisfy the obstacles dealing with the fashion business, while continuing to influence the world with our enthusiasm for style and our separated worth proposal.
With a degree and an MBA in Business Administration and Management from ESADE and a postgraduate degree in Company Culture from Pompeu Fabra University (UPF), Muiz has more than 25 years experience in marketing and item and invested much of her profession at Puig, leading the business technique for the various brand names in the group, before ending up being Vice-President of the Lifestyle brand name department, a post she inhabited from 2015. Formerly, the director had actually been Vice-President of Marketing Intelligence (2010-2015) and Global Retail Marketing Director (2003-2010) at Puig, having actually likewise inhabited Marketing positions in business consisting of COTY INC, Bimbo and Danone.
About Mango
Mango, among Europes leading style groups, is a worldwide business with style, imagination and innovation at the centre of its organization design, and a technique based upon continuous development, the look for sustainability and a total environment of channels and partners. Established in Barcelona in 1984, the business closed 2022 with a turnover of 2.688 billion euros, with 36% of its organization stemming from its online channel and with an existence in over 115 markets. More details atmangofashiongroup.com
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