On January 2, the very first trading day of 2024, Guming Holdings Limited sent its Kapbook to The Stock Exchange of Hong Kong. On the very same day, MIXUE Group likewise looked for a listing on the Hong Kong stock exchange.
According to the Kapbook, in 2023, the GMV of Goodme’s shops surpassed 19.2 billion yuan (approximatly ＄ 2.7 billion), with an overall variety of over 9,000 shops. As of the end of September 2023, in the mass-market sector for tea drinks priced in between 10 and 20 yuan, Goodme held a market share of around 16.4%, ranking. In the general cost variety for newly made tea drinks, Goodme held a market share of roughly 8.3%, ranking 2nd.
And according to the Kapbook prospectus of MIXUE Group, the shop network attained roughly 30 billion yuan (approximatly ＄ 4.2 billion) and 37 billion yuan (approximatly ＄ 5.2 billion) in terminal retail sales for the very first 9 months of 2022 and 2023 respectively; profits reached 13.6 billion yuan (approximatly ＄ 2 billion) and 15.4 billion yuan (approximatly ＄ 2.2 billion), with year-on-year development rates of 31.2% and 46% respectively; net revenue was 2 billion yuan (approximatly ＄ 0.3 billion) and 2.5 billion yuan (approximatly ＄ 0.35 billion), with year-on-year development rates of 5.3% and 51.1% respectively.
In regards to the variety of shops, since completion of 2023, there are over 9,000 Goodme shops, covering around 200 cities in China at different levels. Amongst them, about 79% of the shops lie in second-tier and lower-tier cities. This percentage is the greatest amongst the leading 5 popular ready-to-drink tea brand names.
Since September 30, 2023, Mixue has more than 36,000 international shops, covering China and 11 other nations overseas. It is the very first domestic made-to-order drink business to accomplish a scale of 30,000 shops in the market.
China Insights Consultancy research study reveals that from 2020 to 2025, the total retail sales of the tea market are anticipated to increase from 410.7 billion to 810.2 billion, with a substance development rate of 14.6%. The retail sales of newly made tea drinks will increase from 113.5 billion to 340 billion, with a substance development rate of 24.5%, considerably greater than the general development rate of the tea market.
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In June 2021, Nayuki, referred to as the “top tea drink business,” was formally noted on The Stock Exchange of Hong Kong. Over the previous 2 and a half years, Mixue had actually sent an A-share prospectus in September 2022 with strategies to be noted on the Shenzhen Stock Exchange. In August 2023, Chabaida sent an application for noting to The Stock Exchange of Hong Kong. The succeeding submissions by Guming Holdings Limited and MIXUE Group might magnify competitors in the brand-new tea drink market, and going public has actually turned into one of the typical factors to consider for brand-new tea drink brand names.
Chinese food market expert Zhu Danpeng as soon as stated, “The core of future competitors for tea drink business depends on the efficiency of their supply chain. Products can be reproduced, company designs can be copied, costs can be mimicked, and shops can be cloned. The supply chain can not be duplicated over night. In the future, just leading business will have the capability to completely design their supply chains, and the efficiency of the whole supply chain will identify a business’s sustainability. Presently, numerous tea drink business are concentrating on both upstream advancement of their supply chains and broadening their shop networks downstream. After the brand name result, scale result, and augmentation result of leading business slowly end up being popular, we will see a more noticable Matthew Effect within this market.”
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