News24 | This is THE car company of 2023

News24 | This is THE car company of 2023

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Lance Branquinho

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Ioniq 5 N. There's absolutely nothing else like it-- and it talks to Hyundai's self-confidence. (Photo: Hyundai)

Ioniq 5 N. There’s absolutely nothing else like it– and it speaks with Hyundai’s self-confidence. (Photo: Hyundai)

You do not wish to be a tradition automobile business CEO, director of engineering or style chief today. These are 3 of the most tough tasks you can possibly imagine, as a tide of electrification threatens to drown success for a lot of tradition vehicle business.

Amongst the world’s biggest automobile brand names, there is one which does not see the future as imperfect: Hyundai.

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