Celebrities, fans, and fragrance enthusiasts went all out for Nigerian media personality and entrepreneur, Toke Makinwa, who unveiled her newest unisex perfume line under the brand Toke Makinwa Beauty in Lagos on Tuesday.
The fragrance launch at RJ4 in Victoria Island transformed into a glitzy affair as attendees, including Lagos State Commissioner for Arts and Culture, Toke Benson-Awoyinka, gathered to celebrate Makinwa’s latest venture.
Guests were treated to an immersive experience as they indulged in the scents of the three signature fragrances: Vogue, Dive, and Intense. Makinwa ensured attendees could sample each fragrance and make instant purchases, adding an interactive element to the event.
During her opening remarks, Makinwa shared the inspiration behind her fragrance collection. She expressed her deep passion for perfumes and her belief in the power of scent to elevate one’s confidence and mood, regardless of economic circumstances.
Makinwa revealed that she had spent three years meticulously crafting the fragrances to perfection. Her dedication and hard work were evident in the positive reception from attendees, who praised the uniqueness and quality of the scents.
Describing the characteristics of each fragrance, Makinwa highlighted their versatility, with Dive offering an everyday freshness, Vogue boasting a spicy allure, and Intense exuding a deep and captivating aroma. She emphasized that the collection was designed to appeal to both men and women.
Makinwa expressed her vision to expand her fragrance line beyond Nigeria and onto the global stage while expressing her gratitude for the overwhelming support, She thanked her supporters for their encouragement and pledged to continue creating innovative and high-quality products
Commissioner Benson-Awoyinka congratulated Makinwa on her achievement, reaffirming Lagos State’s commitment to supporting creative endeavors. She commended Makinwa for her entrepreneurial spirit and role as a positive influence in the community.