Upgraded – April 28, 2024 at 09:32 PM.|
New Delhi
Advertisement volume up 12% per channel in the very first 39 matches
Advertisement volume on tv for the very first 39 matches in the continuous Indian Premier League (IPL) was up 12 percent per channel compared to a comparable variety of matches in the previous edition, according to the current information launched by TAM Sports, a department of TAM Media Research.
The TAM Sports information screens advertisement volumes throughout 14 channels of Disney Star which are telecasting IPL matches in the continuous season.
Over 60 classifications and over 70 marketers were seen marketing throughout these 39 matches in the continuous edition of the IPL T20 competition. The count of classifications was up 51 percent compared to the previous edition, while the variety of marketers increased by 38 percent compared to comparable variety of matches in the previous edition of the T20 competition
Video gaming, food, pan masala, fragrances and antiperspirants, and smart devices became the leading 5 classifications marketed throughout the very first 39 matches. “Together, the leading 5 classifications in IPL 17 contributed 46 percent share of advertisement volume,” the TAM Sports report included.
While video gaming contributed 16 percent share to the advertisement volume, food contributed 11 percent and pan masala advertisements contributed 10 percent share of advertisement volumes. Perfumes contributed 5 percent share while mobile phones contributed 4 percent share to the advertisement volumes.
Parle Products, Sporta Technologies (Dream11), Vishnu Packaging (Vimal Elaichi), Playgames 24 * 7 (My11Circle) and KP Pan Foods (Kamla Pasand Silver Coated Elaichi) became the leading 5 marketers throughout these matches.” The leading 5 marketers in IPL 17 together contributed 36 percent share of advertisement volume,” it included. Parle Products’ share in advertisement volumes was approximated at 11 percent while Sporta Technologies’ share stood at 9 percent.
Out of the 39 matches of IPL 17, Parle Products was the leading marketer throughout 23 matches and Sporta Technologies was the leading marketer in 16 matches, the report kept in mind.