While operating at a furnishings shop, Vucetaj saw a task listing in a publication for eyebrow waxing at Eliza Eyesthe very first devoted eyebrow forming beauty parlor. “I resembled, wait, this is a thing?” she states. “I didn’t even recognize it was a thing. I called them up and stated, ‘Where do I get my license?'”
Vucetaj went to 10 months of visual school while balancing work and being a mom. She shared her imagine one-day owning her own eyebrow hair salon and her instructors were incredulous. “They informed me for the entire 10 months, ‘You’ll never ever make it simply tweezing. There’s no such thing as eyebrow beauty salons,'” she states.
It didn’t take wish for Vucetaj to show her instructors incorrect. Quickly after graduation, she discovered another task listing in The New York Times— this time, for a “Brow professional. Tweezing just.”
After sending out in her resume, Vucetaj discovered it was for the beauty salon at Bergdorf Goodmana high-end outlet store on Manhattan’s Upper East Side. Uninformed of its elite status, she got the task. Throughout her time at Bergdorf in the early 2000s, she experienced New York’s upper tier. A lot of had actually never ever gotten their eyebrows done in the past, and definitely had not seen Vucetaj’s grooming design: tweezer-only, with complete eyebrows and natural-looking hairs.
“People would ask, ‘Why fuller?'” she states. “But the pattern was never ever thin. That’s where individuals misinterpret. There was no factor or rhyme behind eyebrows. They would simply get them waxed.”
Rather, Vucetaj indicated worldwide charm pageants and the eyebrows of Eastern European and South American ladies. “Beauty pageants were huge then,” she states. “I ‘d state, ‘Look, Eastern European females and South American females are understood to be so stunning and attractive. It’s the eyebrows!’ The American females had these slim eyebrows and they would not stick out.”
Considering that Vucetaj was the shop’s very first eyebrow expert, she had no area to deal with customers. Rather, she was advised to walk the flooring and provide her services to individuals getting manicures and pedicures. “Sometimes I ‘d get a bite,” she states. “I had Michael Bloomberg strolling by. Kathie Lee Gifford would stroll by. They would state, ‘Wait, what is this?’ And they ‘d view the outcomes exposed.”
Quickly, publications began calling Vucetaj for interviews. She established excellent relationships with editors like Appeal founding-editor Linda Wells Cosmopolitan editor-in-chief Kate White O, The Oprah Magazine appeal director Val Monroeand Fortunate editor-in-chief Eva Chen
2 and a half years into the task at Bergdorf, Vucetaj was flourishing. Brand names were pressing items at her, in hopes she would utilize them on customers. In spite of her success, she continuously discovered herself in a Goldilocks scenario when it pertained to items.
“I would attempt whatever they had, and I didn’t like anything,” she states. “Pencils would describe the eyebrows, however you could not fill the within. I would need to utilize a powder, however it would not detail. The pencil color was another concern, since tones would be too red, too brown, too black.”
The majority of people at the peak of success would choose to stand by and profit. Vucetaj was a creator at heart. She understood she needed to delegate produce the item she required.