Alibaba’s cross-border e-commerce platform AliExpress protected an offer to end up being a main partner of UEFA Euro 2024, doubling down on its bet in the European market that echoed competing Temu’s multimillion-dollar financial investments in the Super Bowl for 2 successive years. This year’s UEFA European Championship will begin on June 14 in Germany and is anticipated to draw an increase of 2.7 million fans to arenas, according to main figures. In a WeChat post on Thursday, AliExpress advised its merchants to prepare beforehand to “take the chance of the traffic rise from the upcoming competition,” which would move cross-border services to “the next level.”[[AliExpress, in Chinese]
AliExpress to sponsor Euro 2024, urges merchants to prepare well amid surging traffic
