Sophia Ukoni, a Nigerian scientist and user research study lead at Transsion Holdings has actually been granted the 2024 Global Qualitative Researcher Award by the Qualitative Research Consultants Association.
Ukoni who was granted together with Florian Growth, a skilled German senior research study expert, is the very first Nigerian to be a recipient of the award.
Her venture into marketing research started all of a sudden over 7 years earlier at Kantar Nigeria (previously Millward Brown), where she invested 5 developmental years before making a critical shift to the customer side.
“This award permits the QRCA to acknowledge global qualitative scientists with high capacity, providing an important chance to advance their qualitative abilities and their expert advancement,” stated Monica Dale, co-chair of the GQRA committee in a declaration.
Florian and Sophia are invited into the QRCA neighborhood, signing up with a prominent list of previous scholarship receivers from numerous corners of the world, consisting of Zambia, Indonesia, Malaysia, Brazil, Turkey, New Zealand, Belgium, the Czech Republic, Australia, South Africa, Mexico, Argentina, Honduras, India, Kenya, and Romania.
She is a skilled writer, elaborately weaving together threads of human experiences, and crafting significant stories from qualitative information.
Her knowledge covers varied markets, consisting of Finance, Consumer Packaged Goods, and Technology, showcasing her flexibility and impactful contributions.
“One of the most substantial benefits of this award for me is accessing to a wealth of extremely experienced people participated in varied and interesting pursuits throughout various markets,” stated Ukoni while revealing her enjoyment about winning the award.
“The direct exposure will contribute in widening my point of view, helping with exit from expert bubbles, and promoting an extensive understanding of how peers are pressing the borders of qualitative research study.”
At the heart of her existing expert objective lies a dual-purpose vision as she ardently looks for to help brand names in understanding customer desires, equating these insights into ingenious items and wielding qualitative research study as a powerful instrument for initiating favorable social improvement.
As a recipient of this well-regarded award, Ukoni will take pleasure in advantages such as complimentary conference registration to go to the Qualitative Research Consultants Association Annual Conference in January 2024 and a complimentary 1 year subscription in QRCA.
Qualitative Research Consultants Association is a worldwide neighborhood for qualitative specialists, linking, informing, and advancing qualitative approaches, practices, and requirements.
Its members, making up independent specialists, internal scientists, firm scientists, job supervisors, assistance services, field resources, academics, trainees, and retired people, share a cumulative enthusiasm for making the most of the effect of qualitative research study.
================