Recently brought the arrival of”Branding in Seongsu,” a really expected K-drama starring Kim Ji Eun and LomonIt informs the story of an expert marketing group leader and a young and ignorant intern operating in a popular marketing company in Seongsu. With the 2 of them having entirely opposite characters, they wind up clashing more than when throughout their work hours, however when a supernatural occasion makes their souls change bodies, they need to find out to actually reside in the skin of the other in order to discover a method back to their lives. With that established, it is simple to comprehend where this drama may go, however as the very first set of episodes currently aired, keep checking out to discover all there is to like or dislike about them.
Caution: spoilers from episodes 1-4 listed below!
LIKED: A proficient and wise manager as a female lead
There’s absolutely nothing more enticing in a K-drama than seeing a manager lady defending what she desires and not hesitating of having a face off with her rivals. Kang Na Eon (Kim Ji Eun) is the kind of determinate, strong, and icy character that we see a lot in male leads however not so typically as female leads. She likewise has a susceptible side to her as seen in the very first episode when she almost has a panic attack the minute the lights go out at her home.
That intense mood is a real appeal of hers, ideally we’ll get to see a little character advancement once she begins to deal with the repercussions of backing up a cosmetic business that lies about not checking their items on animals, something that backfires at her as soon as a confidential post exposes the reality.
ENJOYED: The optimistic and in some cases dorky male lead
On the other hand, the male lead is the total reverse to the female lead. Being simply an intern at a marketing company, So Eun Ho (Lomon) still has that fresh and optimistic spirit that Kang Na Eon abhors. He is encouraged that making rightful marketing– through reasonable ways and in order to assist little business to shine– is possible, which is precisely what he wants to do.
In spite of their distinctions, Eun Ho isn’t scared of Na Eon’s character, and he treats her in a rather direct style, facing her for the concerns with the cosmetic business and even putting his body on the line, which reveals us that although he is a pleasant individual the majority of the time, he likewise can be strong-minded and vibrant similar to Na Eon.
ENJOYED: The primary couple’s frenemies-like relationship
Simply as the stating goes, revers draw in, which is precisely what occurs with these 2 characters. While Eun Ho may not concur with Na Eon’s method of working, he still appreciates her and sees her as a dazzling specialist. And though Na Eon discovers him irritating and ignorant, it is hinted that she may have a soft area for Eun Ho, which is an advantage thinking about that by the end of episode 4, these 2 have actually currently switched bodies.
All things aside, the chemistry in between them exists, making you wait on the advancement of their relationship in the future particularly after the extreme kiss scene that they shared, which definitely came simply as unforeseen for Na Eon as it provided for audiences in episode 4. Perhaps in the future Eun Ho will show to be the kind of warm individual that will melt down the icy heart of Na Eon, or she will turn him into an ace of the marketing world.
DISLIKED: The representation of the workplace
Something to dislike about this otherwise rejuvenating drama is the nasty representation of the workplace. Whatever is a work of fiction, it is in some way bothersome seeing the cliché of the envious colleague who double-crosses the female lead or the business old geezers who bother their staff members.
This offers us a factor to root for Kang Na Eon– who often likewise acts in a despiteful way towards Eun Ho, taking benefit of him– ideally this will not be the primary tone of the following episodes and rather they will focus on the advancement of the characters and their relationship.
DISLIKED: The thriller ambiance in the very first episodes
There are tips of jump-scares throughout this drama, so if you are not a huge fan of thrillers, scary, or frightening things, then this will make you a little unpleasant. From the very start, there is some secret associated with the plot, however it is in some way improved with a huge psychopath using a bunny mask eliminating individuals off or spirit-like hands sneaking through Na Eon’s body, that make the drama even more angsty.
This likewise makes it a little complicated to analyze what the drama has to do with just these very first 4 episodes (considering that the program follows a web-drama format with 30-minute long episodes). It in some way makes it tough to fit all the aspects of love, humor, dream, and thriller in them, however nevertheless they certainly will make it operate in some method. In any case, we will discover a lot more in the next episodes of “Branding in Seongsu”!
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Andy zar is a passionate drama watcher, from K-dramas to C-dramas, she thinks any weekend is an excellent weekend to take pleasure in 12 hours of binge-watching dramas. She likes love, web comics, and K-pop. Her preferred groups are EXO, TWICE, and BOL4.
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