According to several independent sources gotten by Chinese media 36Kra big design group led by Zhang Debing, the head of AI development group at Chinese social networks Xiaohongshu, has actually performed gray-scale screening on their self-developed big design base “Little Sweet Potato”, or “Xiaodigua” in some internal items. The expedition of Xiaohongshu’s AI items is primarily managed by Deng Chao, the individual in charge of Xiaohongshu’s items and style.
In October 2023, at the REDtech Youth Technology Salon held by Xiaohongshu, Zhang Debing openly pointed out for the very first time 2 instructions for the application of Xiaohongshu’s big design: multimodal innovation and AI material production tools. Over the previous year, the design of Xiaohongshu’s AI items has actually carefully focused on these 2 instructions. In July 2023, the AI doodle function and the AI illustration function “This Moment” were released in the note publishing area.
On October 24, 2023, Xiaohongshu used to sign up “Little Sweet Potato” as a hallmark for its self-developed big design. Numerous educated sources informed 36Kr that numerous AI items have actually currently accessed the API of “Little Sweet Potato” for screening. According to one expert, the efficiency of “Little Sweet Potato” in application has actually reached the level of mainstream big designs in China.
It is exposed by experts that Xiaohongshu has actually been extremely mindful about releasing brand-new AI items due to the fact that they fear interrupting the existing material environment. One expert informed 36Kr“The material community of Xiaohongshu has to do with genuine individuals sharing their preferred finds. How AI can suit this without triggering discord is an issue that difficulties Xiaohongshu.”
At present, business focus of Xiaohongshu’s items is still on brief videos, which inhabit the majority of the human and funds, leaving very little resources for AI expedition. Numerous experts informed 36Kr that for Xiaohongshu, which simply ended up being lucrative in 2015, its commercialization abilities still require to be additional shown. Before confirming the application circumstances, getting in the pricey video game of big designs brings a high threat.
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