Balenciaga reestablishes its renowned Le City line with a star-studded project.
What took place
On April 5, Balenciaga reestablished its cult Le City line, very first released in 2001. Called the Motorcycle City Bag, the product’s enigmatic yet useful attraction embodies a particular style period.
To mark its return, Balenciaga revealed a project shot by prominent style professional photographer Mario Sorrenti, including skills like British style icon Kate Moss, Danish design Mona Toogard, Chinese starlet and vocalist Yang Chaoyue, and South Korean vocalist Juyeon. The project reimagines the Noughties period in a modern context.
The Jing Take
The anticipation for Balenciaga’s Le City bags rose on Chinese social platforms prior to their main launch. On Xiaohongshu, the hashtag “Balenciaga motorbike bags” gathered over 27.7 million views and 20,000 posts, with users sharing their Classic City bag experiences. Numerous remembered treasured memories of utilizing the bag and enjoyment on the reintroduction.
The project, released the other day, triggered substantial conversation amongst Chinese netizens. Yang’s picture alone got over 16,900 views on Weibo within 12 hours, driving traffic for the launch. Her recommendation, together with Kate Moss’ existence, calmed the country’s Gen Z and millennial customers. The hashtag “Balenciaga LeCity” on Weibo reached over 4.5 million views by April 12.
Like lots of other high-end style brand names, Balenciaga is plainly doubling down on the bag classification in times of financial unpredictability. Reacting to the revival of classics, Balenciaga released a revitalized variation of the City, the Le Cagole, in 2021, including hardware that nods to the Noughties initial, however with a more structured shape. Le City is “developed to echo the circa-2001 referral nearly precisely, enhanced upon in terms of sustainable production,” according to the brand name’s declaration. Continue to check out the complete short article here